Ye (Kanye West)
UI/UX design for the YZY app
As 2024 kicked off, Ye (the artist formerly known as Kanye West) was losing control of his business. His music was distributed on platforms like Spotify and Apple Music, which paid him pennies per stream, and his clothing line was sold through Shopify, which ate up a big chunk of his profits. On top of that, Ye was suspended from Twitter and Instagram, cutting him off from his millions of followers around the world.
Clearly, Ye was tangled up with third-party systems he had no choice but to depend on. He needed his own space with 100% control.
I joined a project to create YZY, an app where Ye could release songs and albums, sell his clothing, and connect with fans, all with no intermediaries and in one place. The app was later acquired by the YEEZY company to continue its development.
YZY, with YEEZY style.
Within the project, I was in charge of designing the app's main UIs and features, as well as creating visuals for its promotion on social media.
My prototypes proved key to capturing Ye's interest, which led to me directing the complete design of the app. This also accelerated the acquisition by YEEZY, which came just weeks after the project began.
This is (still)
under construction.